The Answers You Need
If your question isn't listed please feel free to drop us an email or give us a call.
WHAT DO YOU MEAN WHEN YOU SAY "CREATE QUALITY CONTENT"?
You are the subject matter expert in your field when it comes to your business. What we help you do is provide appropriate and compelling content, via social media channels, that addresses your customer's problems and needs and is therefore valuable to them. That builds authority for you and your business. That content will also be available to those who are searching on-line for information on the subject and bring them to your blog or website.
The content will be associated your products and business. That helps build confidence in your company and offers customers and potential customers valuable information for their decision making process. It also promotes sharing or word-of-mouth referrals. With social media, word-of-mouth is amplified by social media networks. We call it "Word-of-Mouth 2.0".
YOU TALK ABOUT "ENGAGING" MY CUSTOMERS ON SOCIAL MEDIA. HOW DOES THAT WORK?
In social media, engagement is critical to building brand loyalty and eventually referrals. Engagement usually means being active on your social media channels. This is done by posting consistently, using calls to action and actually talking with your customers, answering their questions and generally building a “community” type atmosphere.
Engaging your users means more eyes on your company and therefore more potential for sales.
WHAT SOCIAL MEDIA CHANNELS ARE APPROPRIATE FOR MY BUSINESS?
That depends on the demographic to which your business primarily appeals and sells. Each social media channel appeals to a different demographic set. Assessing what that demographic is and choosing the channel or channels that most appeal to it would yield the best channels for the business.
For instance, if you have a product that primarily appeals to women and is picture friendly, Pinterest is certainly a channel to consider. Why? Because of its demographics. 21% of all adults in the US use it and of those 84% are women.
This is the type of information McQ Media Consulting brings to the table when helping your gear up your social media marketing game.